In Chengdu's Jiaozi Park business district, a 1500-square-meter naked-eye 3D giant screen, crafted by mightary, is reshaping the city's image through technological innovation and cultural storytelling. As the birthplace of the world's largest naked-eye 3D digital panda, this 20-meter-tall LED screen has not only become a benchmark for technology empowering commerce but also a "digital calling card" for the world to understand Chengdu.
Mightary utilizes core technologies like ultra-high-definition display and high-refresh-rate dynamic compensation, ensuring every strand of the panda's fur is perfectly rendered and its movements are fluid and natural on the screen. Viewers can experience the stunning 4K quality and the awe-inspiring effect of the "panda breaking through the screen" without needing any special equipment.
In 2024, Vice Foreign Minister Hua Chunying and other members of China's "diplomatic team" posted panda videos on overseas platforms. These videos garnered over 12 million views within 24 hours, quickly leading to #ChengduPanda topping trending topics in 23 countries. Mightary's screen technology has transformed the panda IP from a static symbol into an interactive and shareable digital asset. Data shows that since the screen's installation, cultural and creative consumption in the surrounding area has increased by 230%, and pedestrian traffic in the business district has risen by 40%, demonstrating how technology can empower cultural IP to generate commercial value.
This screen serves not only as a commercial advertising space but also as a "showroom" for urban culture. In the Chunxi Road - Jiaozi Park business district, the LED large screen provided by mightary has increased the premium of traditional advertising spaces by 300%. Brands are willing to pay a premium for this "immersive experience," consumers' dwell time has extended by 40%, directly boosting growth in sectors like dining and retail.
When the panda "comes alive" on the screen, Chengdu's urban value elevates from mere consumption data to a deeper cultural identity. Mightary's screen represents not just a technological triumph but also a prime example of technology and the city coexisting symbiotically—here, every frame is an invitation from the city to the world.
Pixel pitch：3.91/5.71/8
Single box resolution(pix)：246x246/168x168/120x120
